EY introduced “WeVerse,” a virtual metaverse platform, for its interns like accounting major Soo Bin Park, creating engaging experiences themed around EY’s values. The platform included challenges like a garden-themed task to craft personal statements, fostering fun, creativity, and teamwork. This initiative aligns with the preferences of Gen Z interns, capitalizing on their comfort with online gaming for immersive learning. Riverbed’s report underlines the rising expectations for advanced digital experiences in the workplace among Millennials and Gen Z, emphasizing its importance for retaining young talent.
For Park, WeVerse blended work and fun, offering a consistent and scenic virtual workspace during her EY internship, and providing engaging sessions on diverse industry topics like cryptocurrency and sustainability.
Other interns like Ethan Petersen saw potential in leveraging the metaverse for client interactions, akin to flight simulators aiding pilots in training. EY’s development of WeVerse was guided by the diverse preferences of its workforce, focusing on team collaboration and client exposure, forming a foundation for interns transitioning into full-time roles.
The platform was meticulously crafted in three months, launching with varied experiences and a focus on practical team-oriented work, including tasks guided by sustainability leaders to help clients build more eco-friendly businesses. EY stresses the importance of integrating metaverse initiatives into internship programs purposefully, aligning with key skills and future-focused learning. Their commitment to hybrid teamwork, balancing virtual and in-person work environments, remains at the core of this approach.
WeVerse underwent rigorous testing involving employees from younger generations and interns, refining the platform before its launch, aiming to enhance the overall experience for future participants.
EY’s WeVerse proved a hit among interns like Soo Bin Park, bridging learning and fun with challenges embodying EY’s values. This metaverse aligns with Gen Z’s digital preferences, catering to evolving workplace expectations. Its success highlights the potential for immersive platforms to engage and prepare future talent effectively.
